UNDER ARMOUR HALO PRODUCT LAUNCH- ALL SYSTEMS GO
With Under Armour’s shift to target a younger consumer, the company launched a new shoe collection to signal a larger, more intentional step into the sneaker market. With the arrival of a new CPO, we launched a campaign to bring new energy and craft a distinct POV that would resonate with the Gen Z audience.
This image design combines art and science — highly visual and technical, this language underscores the study of athlete and performance in a forward and disrupting manner. All multi-frame imagery was created in-camera, honoring the product design intent with the authenticity of the photographic craft.
