BANANA REPUBLIC EDITORIAL CAMPAIGN, PAID & ORGANIC
10 items. 10 outfits. This reoccurring seasonal capsule concept proves a few smart choices can quickly multiply into an instant wardrobe. Showing this idea simply showcases the versatility of the collection and gives our customer ideas on styling she might not have originally considered.
TAILORED PERFORMANCE
An on-going partnership with basketball player Kevin Love, we introduced the performance attributes built into our key mens product.
Video / Peggy Sirota
BANANA REPUBLIC SPRING OMNI CAMPAIGN
Launching the Banana Republic pant portfolio, we focused on fit and fabrication. The four fits are designed to flatter different body types as well as provide versatility for every woman's fashion needs.
We shot a :15 sizzle to run across IG and FB, and also a :60 for FB and online. Cinematic pins and stacked pins ran on PIN. In IG organic channels, we created complementary posts which messaged the larger collection, yet mapped back to the pants concept. We leveraged high production assets along with UGC to round out the campaign.
Video Director of Photography / Anton Esteban
Cinematic Pin Editors / Stanley Chang, Gwen Rodgers
Editorial Photographers / Annemarieke van Drimmelen, Jared Zagha
BANANA REPUBLIC SPRING MULTI-CHANNEL CAMPAIGN
CLOSET VIPs are the key items that will truly transform your closet. We partnered with four influencers to help tell this story by asking them to work a specific CLOSET VIP item into their own style and play out its versatility in their wardrobe. Capturing each woman in her own closet, we underscored their individuality and unique fashion POV.
To create a dynamic and content rich campaign, we created a video series of :15 and :60 segments, cinemagraphs, cinematic pins and static images. These were leveraged in digital paid and organic media, online and direct mail, as well as windows and in-store.
Video Director of Photography / Sigurd Widenfalk
Video Editor / Raymond Park
Editorial Photographers / Greg Harris, Carrie Lloyd
